How Small Businesses Can Reap Big Benefits from Digital Marketing
Digital marketing isn’t just for major corporations. Businesses of all sizes can benefit from developing an online presence. For small business owners in particular, digital marketing is a smart way to get the most bang for your advertising dollar.
Extend Your Reach
Tangible advertisements, such as billboards and direct mail, definitely have their advantages. However, they are incapable of reaching the same size of audience as digital marketing. Digital marketing strategies can put your brand before the eyes of people from around the country and even the world. This is monumental for businesses that now have the opportunity to sell goods to people who live all around the globe.
Support Local Marketing
Even if your business doesn’t ship goods around the world and relies primarily on local traffic, it can still benefit from digital marketing solutions. Imagine this: Jane Homeowner is doing a home improvement project. She wants to purchase cabinet door hardware, but she doesn’t want to order these items from an e-commerce shop like Amazon because she prefers to see the items before she buys them. A couple of decades ago, Jane would have picked up the Yellow Pages. Now, she picks up her iPhone or laptop and types “hardware stores near me” into Google. If your small business is a hardware store, your digital marketing campaign can put your brand at the top of Jane’s search engine results. The result could be another satisfied customer.
Optimize Your Advertising Budget
Traditional marketing techniques do allow you to track certain things. You’ll know, for instance, how many people you mailed a flyer to. But with digital marketing, you can track and analyze pretty much everything. You’ll know how many people clicked on a banner ad or watched an explainer video. You’ll be able to tell which ads are successful and which aren’t. As a result, you can divert your advertising dollars to the campaigns that are most successful.
Heeter is a full-service marketing firm known for its knack for print and direct mail advertising. However, they also offer interactive (digital) marketing solutions for businesses, including email marketing, analytics, and social media marketing. Get started getting your business online by calling their office in Canonsburg, PA at (724) 746-8900.