SEO Basics for Your Digital Marketing Campaign

SEO is a term that you will probably hear more often once you start working with a marketing solutions provider to get the word out there about your business. SEO stands for search engine optimization, which requires a process of sending out signals to search engines to get ranked higher in results for searches that are relevant to your business. The mechanics of SEO can get rather complex, but as a business owner launching a marketing campaign , here are the basic elements of SEO that you need to know about:


One of the most important aspects of SEO is keywords, which align with search terms that users type into search engines to find products and services they might need now or in the near future. By focusing on specific keywords as you organize your website, writing new content, and creating social posts, you will signal to search engines that you offer the services customers are looking for.


It’s not quite enough just to have the products that consumers want. You will also want to post content that positions your business as an authority in the industry and gives customers helpful insight before they decide to make purchases. For most businesses, this type of content comes in the form of a regularly updated blog featuring informative, non-sales-oriented articles that are related to different keywords aligning with major profit points for your business.


In order for your business to get found online, you need to have consistency across any pages where your business name may appear. That includes your website, directory listings, social pages, and review sites. Just making sure that you have a consistent name, address, and phone number across all of these locations can help you rank higher in organic search to see the web traffic you need to drive up business.

Marketing is important to every business , and SEO is only becoming more valuable in the modern, digitally-driven world. To stay on top of digital marketing trends and keep your business in the front of customers’ minds, connect with Heeter for a deep experience in commercial marketing. You can call (724) 746-8900 to discuss marketing services fit for your business or talk about how to improve the SEO of your Canonsburg, PA company.